Plant the referral ask BEFORE the work is done, not after. Earn 1-2 referrals per won deal.
4 cards·0 installs by contractors·Curated by Greg / Nuve teardown
Card 1 of 4
Plant the ask at sign
Right after signature: 'most of our work comes from folks like you talking to neighbors. If we knock this out of the park, can I count on you to mention us?' Yes = verbal commitment.
WhyVerbal yes pre-completion creates self-fulfilling prophecy. They will look for reasons to recommend you because they already said yes.
Card 2 of 4
Ask 'who else on the street might be due?'
While packing up after install: 'now that you've seen the work — anyone on the block you'd guess is overdue for the same?'
Why'Who else' beats 'do you know anyone.' Specific scope > general.
Card 3 of 4
Hand them 2 business cards, not 1
Two cards as you leave. Say nothing about why. They will offer the second one.
WhyPhysical asks are stickier than verbal. Two cards = implied 'pass it along' without you saying the words.
Card 4 of 4
Text the review link 4-6 hours after install
Not next day. Not at end of visit. 4-6 hours = sweet spot when they're showing it off to their spouse.