5 micro-moves to earn the customer's trust before you knock. Lifted from Nuve teardown — Ismael/Tommy on why deals get won in the truck, not the kitchen.
6 cards·1 installs by contractors·Curated by Greg / Nuve teardown
Card 1 of 6
Send the bio text 30 min out
Plain-text from your number: short bio + photo + ETA. Drops their fear, anchors a real human.
WhyPre-trust is cheaper than mid-pitch trust. Costs you 60s; saves you the trust block during discovery.
Card 2 of 6
Walk slow up the driveway
Pause at curb. Scan house. Don't rush the door — they're watching.
WhyTheir gut decides credibility in the first 5s of seeing you. Rushing reads as nervous or salesy.
Card 3 of 6
Acknowledge the dog/kid/holiday-decor by name
First 30s indoors, name one specific thing about THEIR place. Not the work yet.
WhyPersonalization > pitch. Ericsson + Carnegie: people decide to like you in the first minute.
Card 4 of 6
Sit at THEIR table, not the spot you'd pick
Let them seat you. Stand if they stand. Match.
WhyMirroring lands trust faster than scripts. Hoffman's frame: be a guest in their home, not a vendor.
Card 5 of 6
Tell them what's about to happen
'In about 10 minutes I'm going to ask you 3 questions, then look at the unit, then walk you through what's real. Sound good?'
WhyRemoves the ambiguity that fuels objections later. They consent to the structure.
Card 6 of 6
Stand up and offer water before sitting
If the homeowner offers water, accept. If they don't, ask if you can grab a glass. Doing something IN their kitchen melts the salesperson frame.
WhyMovement breaks the seated-pitch dynamic. Even 60 seconds of motion shifts you from vendor to guest.
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