Identify the 3 add-on opportunities every residential home has + how to surface them without breaking trust. Each adds 15-30% to ticket.
4 cards·0 installs by contractors·Curated by Greg / MLP upsell research
Card 1 of 4
Look up at the attic insulation
Walking the hallway, pause and look up. 'When was the last time you had your attic insulation checked?' One sentence. Then keep walking.
WhyCuriosity > pitch. They volunteer the next move because YOU'RE not pitching, you're observing.
Card 2 of 4
Mention the water heater AGE
If you see a water heater, glance at the sticker. 'That's a 2014. Most of these go 12-13 years. We could swap it now while we're here — would shave $400-600 off doing it separately later.'
WhyTime-based add-ons land better than feature-based. Aging = inevitable; feature = optional.
Card 3 of 4
Ask 'is there anything else giving you trouble?'
Before leaving — not at the start. At the end, while you're packing up. Casually.
WhyTrust is at peak end-of-visit. The customer will tell you the second + third things they were going to call about anyway.
Card 4 of 4
Bundle the add-on at <50% normal price
Frame: 'since I'm already here, I can add X for $Y — which is about half what we'd charge if we came back.' Make the math obvious.
WhyAdd-on pricing must justify itself. The customer needs the math to feel like a deal, not a pitch.
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